World 6

In World 6, a progressive government has been voted in and is committed to the GPI and less on the GDP. In response to the make less and use more legislation, local councils now provide a loan service for occasional and formal wear.

Recognising that garments generally worn to events such as weddings, parties, job interviews typically have a low usage, the local council provides a range of well made, multiple size, stylish, cultural, male, female and gender neutral garments for loan. Similar to local libraries, councils run multiple outlets on local high streets where residents can browse goods, try on and loan an item of clothing for a specific amount of time (such as one week). This service is free for members.

What if …

local councils provided and ran free clothing rental libraries for occasional and formal wear?

Issue targeted:

clothing usage, air pollution (from delivery vans), maintenance and storage of clothing


the local library which enables a community sharing and usage system of goods for free or minimal cost; fancy dress rental

This World was contributed by Jacquii Eldridge (located in London (Hackney), UK) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions