The Worlds

The first stage of Fashion Fictions generates outlines of fictional fashion cultures and systems – Worlds – presented via 100-word sketches. These outlines are used in the workshops and ‘everyday dress’ projects: participants will build on, adapt and even reinvent the proposed cultures and systems as they prototype and enact them.

Each outline offers a brief sketch of an alternative fashion culture or system, including an explanation of the historical juncture – genuine or invented – which caused this parallel world to split off from our own. It is accompanied by a ‘what if’ question that summarises the fiction, the underlying issue it addresses, and the inspiration which informed it.

These outlines have been written by a range of contributors, credited by name or anonymously on each World page.

World 18

in which people rush back to the villages in search of greenery, food and clothing

World 17

in which young men become obsessed with sewing

World 16

in which a commission on fashion’s role in ecocide is underway

World 15

in which people wear a single outfit for the rest of their lives

World 14

in which subsidised clothing factories are accessible to local people

World 13

in which a radical global environmental strategy has led to nomadic lifestyles

World 12

in which every high street has a repair salon, each with its own unique style

World 11

in which commercial clothes production has ceased and people dress ‘by chance’

World 10

in which making by hand is a quasi-devotional act and path to ‘enlightenment’

World 9

in which learning to sew is a teenage rite of passage, like learning to drive

World 8

in which clothing is deeply embedded in enduring subcultural communities

World 7

in which the WWII Utility Clothing Scheme continues to the present day

World 6

in which local councils run free libraries of occasional and formal wear

World 5

in which clothes rationing has led to local distinctiveness

World 4

in which eye-catching fashion statements are constructed from foliage

World 3

in which community laundries are thriving social hubs

World 2

in which chemical dyes have been banned worldwide

World 1

in which the buying and selling of clothing has long been illegal

Reminded of something?

I am keen to hear about any historical or contemporary real-world examples – whether individual practices, subcultures or mainstream activities – that these fictions bring to mind.

Please share any such examples using this response form. Thank you!

Have another idea?

Ideas for new Worlds are welcomed! Click here to find out more.

Inspired to explore?

I am looking for people to take part in workshops and ‘everyday dress’ projects exploring these Worlds. To find out more and express interest, click here.

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