World 13

In the late 1970s in World 13, the environmental movement grew to such an extent that a radical and controversial post-anthropocentric global strategy was developed. World leaders proposed that land masses should be left fallow of human activity for 50 years, on rotation. Nomadic lifestyles are the new normal.

Impact on clothing production and consumption is significant. However, one of the more interesting impacts is on clothing culture. People feel pride in wearing garments that demonstrate lineage to their ancestors and give a sense of connection. Antiquated garments with patches, patina and stains indicate authenticity and are seen as the ultimate style symbols.

What if …

nomadic lifestyles meant that we cherished clothes with stories, patina and stains?

Issue targeted:

the cult of newness


crop rotation; Culture and Consumption (1988) by Grant McCracken

This World was contributed by Jade Lord (located in Huddersfield, UK) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

Does this World remind you of something?

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions