World 89

In a retirement facility aimed at former creatives in World 89, a group of boomers reject beige slacks and floral muumuus to express their true identities through dress, just as in the 1960s. Equipped with superior sewing skills, their own back catalogue and an encyclopaediac knowledge of charity shops, these dandy grannies develop a unique aesthetic that becomes a social media sensation.

Their creativity is applauded by care professionals as beneficial for elder mental health. The focus of fashion shifts to the older generation for inspiration, whose requirements of comfort, uniqueness and thrift chime with young people tired of high street tat.

What if …

older people were the key influencers of fashion?

Issue targeted:

rejection of trends and fast fashion


teaching undergraduates who admire elder style; cool elders

This World was contributed by Julie Ripley (located in Falmouth, UK) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions