World 47, Exploration A

Sustainable fashion-related Instagram posts.

In World 47, business owners have agreed to limit clothing production and designers now have to take full ethical responsibility for their actions. This Instagram page was created by The Rebellion Project rebels. These rebels were a group of fashion students who predicted environmental and social devastation due to ever increasing production and overseas expansion.

In the 1990s deregulation made the import of cheap apparel from developing countries more advantageous for the garment industry, which in turn increased the number of clothes being produced. The fashion students could tell it was getting out of hand and something needed to be done. They created this Instagram page to share their journey and gain support as they protested against this mass-production and demanded change. They have now implemented an apprenticeship scheme where designers, like doctors, are guided with the principle of ‘do not harm’.

This Exploration was contributed by Fashion Fictions contributors (located in the UK), developed from a World contributed by Emily Rickard and Amy Twigger Holroyd, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions