World 50, Exploration A

Patch! magazine cover.

In World 50 each person has a unique, sewn signature with which they adorn each other’s clothing. The more signatures a garment ‘holds’ the more it’s prized. This reciprocal embellishment produces a culture which values longevity and creative exchange, and produces communities.

Pictured here are images taken from the magazine titled Patch!, a publication dedicated solely to documenting the trends and conversations surrounding patch culture and their corresponding communities. The cover boasts articles conveying celebrity scandal and defying predetermined ideas of tradition. Advertisements featured throughout the magazine offer an insight into the industry of patch design and production based on an individual’s requirements.

Also featured is a physical patch given to employees of a record label in an effort to buoy camaraderie and foster community between co-workers. It features the company’s logo and the green colour scheme indicates that the wearer was an intern at the label.

This Exploration was contributed by Gus Beech, Dino Bradford, Alice Boult, Alberto Milan and Freddie Bourdais (located in the UK), developed from a World contributed by Matthew Crowley, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions