World 7, Exploration B

In World 7, the utilty clothing scheme was introduced in WWII and continued and developed on to 2021. This magazine cover features the release of a new jacket that follows the government mandated guidelines. The jacket design is simple using less pattern pieces and only four buttons with a singular pocket to represent the unity as a representation of the general attitude developed by the people following the scheme. One of the regulations is that fabric has to be recycled; this garment is made from recycled cotton. The colour palette is produced by natural dyeing as the clothing scheme was designed to protect the enviroment and resources thus making it a far more sustainable garment.

This Exploration was contributed by Fashion Fictions contributors (located in the UK), developed from a World contributed by Matilda Aspinall, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

Does this World remind you of something?

I am keen to hear about any historical or contemporary real-world examples – whether individual practices, subcultures or mainstream activities – that this fiction brings to mind.

Please share any such examples using this form. Thank you!

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