World 80, Exploration B

‘How To’ fashion magazine cover.

In World 80, wearing an outfit for a month straight is the mainstream norm for industrialized, high consumer countries. The norm of this fashion culture is to keep laundry and water usage at a minimum by washing clothes once a month. In the case that clothes get dirty, the stains and marks caused are considered as edgy, emphasizing each person’s style and uniqueness. Many people use this as an excuse to get creative, bringing out many techniques such as embellishments and embroideries to show what might be seen as ‘unpleasant’ in another world.

This ‘How To..’ magazine promotes the sustainable practices of this trend and also how to make it stylish. The magazine cover allows people to see how faults can enhance beauty within fashion and to embrace it. If you are the squeaky clean type, you will find an advert for wax spray creating a layer on your clothes that is waterproof and stain proof. The spray bottles are also made from recycled material. In the occasion that you need to wash, mass wash rooms are available for everyone to reduce water. These mass washes work just like our world circuit laundry.

This Exploration was contributed by Ernesta Palionyte, Shan Talo and Kirsty Love (located in the UK and Lithuania), developed from a World contributed by Karly Grant, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions