World 80, Exploration C

In World 80, fast fashion died before it really began. They prioritize and encourage durability, sustainability, individualism, and freedom of expression. As everyone from the socialites and elites to teenagers and ordinary folks wear the same outfit for a month, their society has adapted to self-expression by other means; namely tattoos and what you might call ‘crazy’ hairstyles. Tattoos are not taboo, they are documentaries into one’s life, identity, codes, beliefs, and history and are ingrained into culture and the masses.

Stains and marks on clothes hail in comparison to saving water and reducing waste which is why they only wash their clothes monthly. Fashion companies have invested billions into materials that can take the strain of dirt and stains and their deodorants are extraordinarily long-lasting. Oh and as for the sea life, well that will leave a lasting impression.

This Exploration was contributed by Rosie Dell, Jodi Delicata, Al Davies, Bronte Riley and Will Grubb (located in the UK), developed from a World contributed by Karly Grant, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

Does this World remind you of something?

I am keen to hear about any historical or contemporary real-world examples – whether individual practices, subcultures or mainstream activities – that this fiction brings to mind.

Please share any such examples using this form. Thank you!

Published by Amy Twigger Holroyd

explorer of Fashion Fictions

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