Within World 162 where beauty standards are non-existent, the concept brand “CLASTICS” was founded where all bodies are celebrated through avant-garde fashion collections and art direction.
The garments feature visual motifs referencing lumps and bumps of the theorised bodies of World 162; where fashion and beauty are anti-conforming. As for the art direction, it features the iconography of popular culture under the themes of kitsch and parody. Following the ethos of postmodernism, having multiple truths within one concept, we turned to the idea of ugliness, parody and satire to condemn the authoritarian dominion of beauty in our reality. With this, we aimed to impact our audiences’ actions to be more empathetic. The project aims to nurture the idea that people can twist these norms to fuel their identities and to ultimately dissolve beauty as tool to classify hierarchies.
This Exploration was contributed by Jennie Louisse Cornelio Amio, Nikita Rao, Pratyusha and Jesselyn Chellyca (located in Singapore, India, Philippines and Indonesia), developed from a World contributed by this group, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.
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