In World 255, large fast fashion corporations have been dissolved and replaced by networks of small businesses.
During the pandemic a viral reporting series exposes Nike’s abuse of corporate power, unpaid wages, and plans to continue expanding production in the face of the climate and biodiversity crises. It triggers a global social tipping point on the need to move beyond the corporate model. A new consensus forms around addressing corporate power through a simple idea—limiting businesses to a maximum size.
A global movement to de-resource Nike and other large, extractive footwear brands cascades across the apparel industry. As people withdraw their spending and investment en masse, corporate operations are rapidly wound down.
This World was contributed by Ariel Fabbro (located in Canada), using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.
Does this World remind you of something?
I am keen to hear about any historical or contemporary real-world examples – whether individual practices, subcultures or mainstream activities – that this fiction brings to mind.
Please share any such examples using this form. Thank you!