World 32

The system of fashion is located in the very center of capitalism. It has deep connection to consumers, industry, designers, media, fashion schools and capital cities. Due to its nature fashion is ephemeral, fast and always lighten and appraised by the media. The mass production and consumption under the name of “newness” both destroying the communities, people, environment , economy and our social relations. Which creates a huge anxiety, despair and sadness in many ends.

But when we have a tour to out of this central system, we can see DIY culture, prosumers, activists, participation, localism, slow and sustainable practices. These practices are not located in the center, but more likely to be in the periphery and out of the current fashion system. The joy of making and feeling that we are being part of our community and environment are the characteristics of an alternative way of dressing, not fashion.

So when fashion ends and when central collapsed, we can always stay in the periphery without despair, but with diverse and fair making and using fashion.

What if …

fashion ends?

Issue targeted:

over-consumption, over-production and marketing craze that have been going on for decades in our current fashion system


Otto von Busch’s poster design saying “Fashion is Over – if you want it”.

This World was contributed by Sanem Odabaşi (located in Eskisehir, Turkey) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

Does this World remind you of something?

I am keen to hear about any historical or contemporary real-world examples – whether individual practices, subcultures or mainstream activities – that this fiction brings to mind.

Please share any such examples using this form. Thank you!

Published by Amy Twigger Holroyd

explorer of Fashion Fictions