World 51

World 51 is triggered by the Covid pandemic. What if clothes were not seen as externalities and instead were treated as our skin?

We stop buying clothes for 1 year. We rework our existing wardrobe eliminating a . Ego / b. Synthetics / c. Chemical dyes. We move towards a simpler, natural, hand-repaired, personalized version of dressing ourselves. We sew the repairs ourselves, exchange outfits, learn to natural dye. Clothes are given attention, care and embody a vocabulary of integration with our individual body. We coerce the fashion companies to do the same. A new system of consuming emerges after 1 year.

What if …

we stopped buying outfits for one whole year?

Issue targeted:

reuse and redo


the waste heaps and ocean waste and rampant cancer and Covid

This World was contributed by Sonya Battla (located in Karachi, Pakistan) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions