World 52

World 52 is connected by a network matching custom-makers and clients. No corporate brands. Perfectly symbiotic to provide abundant long-term income/protection/pensions to the makers. Surprisingly affordable to clients (due to low overhead). 3D body scanning & printing technology produce a mannequin (out of bio-waste materials) to provide the maker with their client’s unique body for international fitting without human travel. People cherish their maker and their clothes retain value & longevity. Clients are matched with a maker whose expertise suits the desired wardrobe: tailor, draper, knitwear, leather, weaver.

*Delivery via Bansky armada (ships & Zeppelins).

What if …

Everyone wore custom made clothes that fit perfectly to their liking and made them feel supremely happy because they were EXACTLY what they envisioned as their best self? What if traditional craftspeople were paid handsomely & directly, and had the loyalty of lifelong clients? And what if we found out that such a system was economically, ecologically & humanistically viable and desirable?!

Issue targeted:

international human & labor justice; waste minimization; keeping traditional craftpersonship alive; incorporating technology to transform a hitherto only local tradition into an international available service; increasing buyer/wearer satisfaction over time


My personal experience with custom made as efficient & supremely effective in the context of costume design for film & performing arts. My values and experience with focusing budgets towards labor & human expertise over brand purchasing.

This World was contributed by Rev. Dr. Ali Leach, Esq. (located in California, USA) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions