World 69

In both our world and others, the number of clothes far outnumbers the people to wear them and garments are worn on average only 7 times. While we continue on in forced ignorance, World 69 has discontinued textile production in lieu of working through the backlog of unworn and uncared-for garments.

The absence of fast fashion forces people to confront their own style individuality, rather than as part of a collective driven by aggressive marketing. Fashion has diversified and fractured, spiraling away from the mainstream while deconstructing ‘situational’ clothes such as ‘office wear’ and ‘athleisure’ so they can be worn more often.

What if …

textile production is abolished?

Issue targeted:

unsustainable environmental in fast fashion

Inspiration:

the podcast ‘Time Sensitive’

This World was contributed by Tess Beinssen (located in Melbourne, Australia) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

Does this World remind you of something?

I am keen to hear about any historical or contemporary real-world examples – whether individual practices, subcultures or mainstream activities – that this fiction brings to mind.

Please share any such examples using this form. Thank you!

Published by Amy Twigger Holroyd

explorer of Fashion Fictions

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