World 95

In World 95, the 2015 exposé on the fashion industry The True Cost by Andrew Morgan was presented by Kim Kardashian to encourage a wider reception amongst younger, fashion conscious audiences.

Since fronting the documentary Kim became a leader on sustainable fashion advocating reuse, repair, upcycling, second-hand fashion, and sharing clothes. Due to the power of social media, on a near global scale Kim’s followers and other influencers who admired Kim also started following her practices, creating a revolution online and in real life with influencers and their followers trying to out compete each other for how sustainable they can be in fashion.

What if …

celebrity influencers, instead of promoting frequent and continual consumption of new fashion, advocated sustainable use of existing clothes?

Issue targeted:

over consumption of fashion and its environmental consequences


the media and public interest in Kim Kardashian and her ability to influence style and appearance

This World was contributed by Sarah Stacey (located in Kent, UK) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions