World 95, Exploration A

Sustainable fashion magazine cover.

World 95, a world where everyone and everything is sustainable. Sustainability supports the well-being of individuals and communities. It promotes a better economy where there is little waste and pollution, fewer emissions, more jobs, and a better distribution of wealth. Independent clothing brands have a better business as the big brands have stopped fast fashion and mass production.

After the 2015 exposé on the fashion industry, “The True Cost” presented by Kim Kardashian, she’s become known as the biggest advocate for sustainability. In this world Depop is the new instagram, and by Kim Kardashian using this platform to sell her old clothes, of course everyone follows. By selling, recycling, reusing, sharing and even promoting her magazine “Keeping Up With Sustainability”, her biggest claim to fame, she’s constantly keeping her title. Her following can now buy and be encouraged to take part in sustainable fashion and stay away from fast fashion whilst wearing Kim Kardashian’s old clothes.

This Exploration was contributed by Ellie Benson, Lily Hicks and Rachel Gardner (located in the UK), developed from a World contributed by Sarah Stacey, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

Does this World remind you of something?

I am keen to hear about any historical or contemporary real-world examples – whether individual practices, subcultures or mainstream activities – that this fiction brings to mind.

Please share any such examples using this form. Thank you!

Published by Amy Twigger Holroyd

explorer of Fashion Fictions