World 100

In World 100, the Rana Plaza Disaster in 2016 prompted a global campaign for greater transparency surrounding clothing production. Faced by growing public unrest, governments across the world imposed new regulations on the fashion industry. All producers have to provide full breakdowns of the materials, labour and energy used to create each individual garment.

When buying clothing consumers are informed of the social and environmental impact of their purchase and receive an annual statement of their personal climate change footprint. Fashion Designers compete to produce the collection with the lowest impact on people and planet, and influencers promote zero waste, re-use and repair.

What if …

we had more information about exactly who made our clothes, what materials were used and what impact they had on the planet?

Issue targeted:

transparency (or the lack of it)


The ‘We made your clothes’ campaign

This World was contributed by a Fashion Fictions contributor (located in the UK) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

Does this World remind you of something?

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions