World 101

In World 101, garments have to be designed, personalised, produced and packaged in front of consumers by Asian designers to create interaction and awareness. The origins of this culture can be traced back to the golden age of department stores in 1796 when Harding, Howell & Co. first opened it doors and pushed for consumer interaction, experience and informed buying decisions.

What if …

garments had to be designed, personalised, produced and packaged in front of consumers by Asian designers to create interaction and awareness?

Issue targeted:

retail apocalypse, over-consumerism

Inspiration:

Being Hear documentary with Gordon Hempton, sound recordist & ecologist; Present & Absent by John Bathos, photographer; Black Earth by Fazil Say; department stores like Le bon Marche, Harding Howell

This World was contributed by Adeline Biancha Gunawan, Jamie Lee Jie Yi, Teo Jia Xuan and Devon Kusuma (located in Singapore and Indonesia) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

Does this World remind you of something?

I am keen to hear about any historical or contemporary real-world examples – whether individual practices, subcultures or mainstream activities – that this fiction brings to mind.

Please share any such examples using this form. Thank you!

Published by Amy Twigger Holroyd

explorer of Fashion Fictions

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