World 105

In World 105, the incessant blaring of advertisements produces a self-centred dystopian society of decadence and hedonism. Increasingly opulent products with emphasis on aesthetics and without regard for deeper meaning are churned out at excessive speeds to fuel the consumers’ endless desires for novelty.

Against this backdrop, one of pessimism and mind-numbing consumerism at the expense of humankind’s future, lies a counter cultural movement that resists the exploitative corporations by advocating for the raw and unadorned beauty that lies within.

What if …

advertisement, trends, and beauty standard doesn’t exist?

Issue targeted:

reducing mass production and cutting down illegal human labor with equal rights


Brutalism, Capitalism, Constructivism

This World was contributed by Ho Jia Hong and Leonard Wong (located in Singapore) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions