World 17, Exploration A

Sewing machine advertising for a male demographic.

In World 17, where designing, producing and up-cycling personalised and unique clothing is the trend, a fashion magazine with a male demographic displays advertisements, articles and imagery tailored to men, by using a simplified layout and linguistics modified for a male audience. The context for this approach is a reality where young men have taken to thrifting and up-cycling their own clothing.

This Exploration was contributed by Alice Ka Wing Tam, Bea Waston, Yi Meng Wang, Millie Whitehead, Shauna Thwaite and Annabel Thursby (located in the UK, Hong Kong and China), developed from a World contributed by Jay McCauley Bowstead, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

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