World 17, Exploration A

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Sewing machine advertising for a male demographic.
Fashion sketches featuring the new season’s look for men.
Fashion sketches of men’s spring sportswear in pastel shades.
Best books for seamsters, covering topics such as pattern cutting; mending and upcycling; and making backpacks.
Advert for a Singer heavy duty sewing machine with the slogan ‘a man and his tools make a man and his trade’ - the perfect gift for a man to repair, redesign and adjust his own clothes.

In World 17, where designing, producing and up-cycling personalised and unique clothing is the trend, a fashion magazine with a male demographic displays advertisements, articles and imagery tailored to men, by using a simplified layout and linguistics modified for a male audience. The context for this approach is a reality where young men have taken to thrifting and up-cycling their own clothing.

This Exploration was contributed by Alice Ka Wing Tam, Bea Waston, Yi Meng Wang, Millie Whitehead, Shauna Thwaite and Annabel Thursby (located in the UK, Hong Kong and China), developed from a World contributed by Jay McCauley Bowstead, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

Visit the original World 17 fiction

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