World 17

The paper-pattern craze of the 2010s took everyone in World 17 by surprise – part of a resurgence in making responding to the alienating, screen-bound nature of IT, and the shock of the credit-crunch. By 2015, major fashion brands offered vectorised patterns of popular styles alongside their now dwindling stock, while council-run sewing workshops on the high street replaced abandoned emporia.

Most surprising was the enthusiastic embrace of sewing by young men, who thronged to overlockers to make up fanciful, belogoed sportswear-inspired confections and to repair sought-after vintage styles. Haberdashers and drapers, having catered to a mostly female consumer, discovered a hitherto ignored clientèle.

What if …

young men became obsessed with sewing?

Issue targeted:

the gendered nature of sustainability discourses


my students

This World was contributed by Jay McCauley Bowstead (located in London, UK) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

Related Explorations

Does this World remind you of something?

I am keen to hear about any historical or contemporary real-world examples – whether individual practices, subcultures or mainstream activities – that this fiction brings to mind.

Please share any such examples using this form. Thank you!

Published by Amy Twigger Holroyd

explorer of Fashion Fictions