World 123

The origin of World 123 can be traced to 2020 when David Attenborough’s documentary – A life on our planet – had its premiere. The movie reached and influenced thousands of people from different generations. Mother Nature became the main fashion forecaster.

People re-thought their fashion and purchase behaviours, they stopped following trends and buying new clothes. They realised how valuable the natural resources are and embraced circular economies and curated their wardrobes with clothes which already exist. This caused a decrease of mass produced clothes and trend forecasting became obsolete.

What if …

there were no colour trends and fashion magazines were dedicated to sharing knowledge about other than visual values of fashion?


globalised production and rapid consumption of clothing


David Attenborough documentary A Life on our Planet; Workshop: A magazine reader 01 – an ongoing research trajectory and series of zines initiated by Femke de Vries and Hanka van der Voet

This World was contributed by Julia Kaleta (located in Amsterdam, the Netherlands) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

Does this World remind you of something?

I am keen to hear about any historical or contemporary real-world examples – whether individual practices, subcultures or mainstream activities – that this fiction brings to mind.

Please share any such examples using this form. Thank you!

Published by Amy Twigger Holroyd

explorer of Fashion Fictions