The origin of World 123 can be traced to 2020 when David Attenborough’s documentary – A life on our planet – had its premiere. The movie reached and influenced thousands of people from different generations. Mother Nature became the main fashion forecaster.
People re-thought their fashion and purchase behaviours, they stopped following trends and buying new clothes. They realised how valuable the natural resources are and embraced circular economies and curated their wardrobes with clothes which already exist. This caused a decrease of mass produced clothes and trend forecasting became obsolete.
What if …
there were no colour trends and fashion magazines were dedicated to sharing knowledge about other than visual values of fashion?
Issue:
globalised production and rapid consumption of clothing
Inspiration:
David Attenborough documentary A Life on our Planet; Workshop: A magazine reader 01 – an ongoing research trajectory and series of zines initiated by Femke de Vries and Hanka van der Voet
Dünya 123‘ün kökeni, David Attenborough’nun “Gezegenimizden Bir Yaşam” belgeselinin prömiyerinin yapıldığı 2020 yılına kadar izlenebilir. Film farklı kuşaklardan binlerce kişiye ulaştı ve onları etkiledi. Tabiat Ana, ana moda tahmincisi oldu.
İnsanlar moda ve satın alma davranışlarını yeniden düşündüler, trendleri takip etmekten ve yeni kıyafetler almaktan vazgeçtiler. Doğal kaynakların ne kadar değerli olduğunun farkına vardılar ve döngüsel ekonomiyi benimsediler ve var olan giysilerle gardıroplarını düzenlediler. Bu, seri üretilen kıyafetlerin azalmasına neden oldu ve trend tahmini geçerliliğini yitirdi.
Farzedelim:
Renk trendleri yok ve moda dergileri modanın görsel değerleri dışındaki bilgileri paylaşmaya adanmış.
Sorun:
Giyimin küreselleşmiş üretimi ve hızlı tüketimi.
İlham:
David Attenborough belgeseli A Life on Our Planet.
This World was contributed by Julia Kaleta (located in Amsterdam, the Netherlands) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.
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