World 156

In World 156, garments are heirlooms that regain value over time, and are traced over many generations within a family. Due to the Make Do & Mend Movement in the 1940s, the free market of fashion declined into obsolescence. Individuals can only possess thirty pieces at any given time, increasing the significance that clothing plays in their lives.

Design consultancies disintegrate dress codes and create new meaning through reconstruction and reinterpretation. Based on a human-centred approach, OURO reworks heirloom pieces into wearable vessels of memories, with stories diffused within each piece.

What if …

garments were valued as heirlooms, and individuals can only possess 30 at a time?


overconsumption of garments, throwaway culture


Make Do & Mend Movement, capsule wardrobes, heritage pieces

This World was contributed by Danisha Liang, Huang Chaofan, Keefe Lam, Leong Jia Yin, Lee Hyunju and Michelle Tan (located in Singapore, South Korea and China) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions