World 156, Exploration A

The fashion system in World 156 developed from the Make Do & Mend Movement in the 1940s. Scarcity during World War II led to the government urging people to repair and reimagine existing clothes. In this world, the free market of fashion has declined into obsolescence following the harsh containment on garment production.

Individuals can only possess thirty pieces at any given time in order to channel resources to other more important aspects of the economy, increasing the significance that clothing plays in their lives.

This collection focuses solely on a single customer, adopting a co-design approach aimed to capture the essence and character of the customer into the garment.

This is done through in-depth research on why people wear what they wear, and how the codified meanings behind fashion affect their purchasing decisions. To reduce consumption, we need to understand why people consume what they consume.

This Exploration was contributed by Danisha Liang, Huang Chaofan, Keefe Lam, Leong Jia Yin, Lee Hyunju and Michelle Tan (located in Singapore, South Korea and China), developed from a World contributed by this group, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

Does this World remind you of something?

I am keen to hear about any historical or contemporary real-world examples – whether individual practices, subcultures or mainstream activities – that this fiction brings to mind.

Please share any such examples using this form. Thank you!

Published by Amy Twigger Holroyd

explorer of Fashion Fictions

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