World 77, Exploration A

In World 77, the Rana Plaza collapse catalysed how the culture of clothing was word around the plant. Naturally dyed fabrics have taken the forefront in online and physical clothing stores, enforcing less care over aesthetics and more over sustainability. Sought after looks are derived from more natural techniques, which is reflected through natural tones of colours in clothing. Trends within fashion are of a much slower pace that previously, and fast fashion is just a distant, regrettable memory. Instead, interest has grown over transparency. All figures are accessible through a use of modernised technology and advanced systems. From where the yarn of the garment was grown, to the shipping contained it was transported in, all information is revealed through a simple QR code and website. State of the art technology promotes online purchasing in simple and effective ways, which places emphasis on where the garment was made and by whom. Transparency is our trend.

This Exploration was contributed by Alice Clarke, Ines Congratel and Stephanie Daley (located in the UK and France), developed from a World contributed by Kate McHugh Stevenson, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions

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