World 77

In World 77, the Rana Plaza disaster catalyzed a worldwide oversight system tracing garments’ material inputs (fibers, dyes, petrochemicals) and each human maker. Information for a garment, including relevant images, is compiled into a file attached to the item.

Studying this file is a consumer’s most important consideration when shopping, and the intimate knowledge of a garment’s creation has inspired a cultural shift toward deep gratitude for the people, plants, and animals involved in creating clothing. This paradigm of thankfulness has led to low consumption rates as consumers avoid taking more than they need, and mending such precious items has become the norm.

What if …

there existed a worldwide cultural norm of deep, sincere gratitude for the people and materials that create clothing?

Issue targeted:

lack of transparency in production & culture of incessant consumption fed by feelings that what we already have is never enough


Robin Wall Kimmerer’s Braiding Sweetgrass

This World was contributed by Kate McHugh Stevenson (located in Eastern France) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions