World 3, Exploration C

Detail of a poster featuring a black and white photograph, shaded pink, of multiple washing lines with sheets drying. A large red cross is painted across it. Text below reads ‘Stop pink washes!’

During World 3‘s second wave of feminism, British activists forwent the convenience of frequent small washes at home and adopted a new policy called ‘Wash Day’. During Wash Day, communities gather at their local launderette hub to wash their clothes communally and are able to socialize at coffee shops and during ‘Wash Workshops’ located at these hubs. Here, clothing care knowledge is passed down through the generations and long-surviving garments have legendary status due to their rich history.

This profound respect for clothing and its care has also contributed to an increase in laundry washing by hand and a range of cultural techniques, previously lost, are practised in these hubs today. Specialised laundry bags are personalized with name tags/washing instructions and the government have banned red socks due to their tendency to ruin wash loads by turning them pink (see poster). This, in fact, is a criminal offence in World 3 and perpetrators are given hefty fines.

This Exploration was contributed by Tom Chin, Kaavya Virmani and Lorraine Warde (located in the UK), developed from a World contributed by Amy Twigger Holroyd, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions

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