World 80, Exploration A

A cropped view of a calendar page laid out in grid formation, with a square for each day, under the heading ‘Clothing calendar by Lunar Synk’ next to their logo. Text and images in some squares indicate special days or events.

In World 80, wearing the same garment for a month is a widely embraced cultural norm.  This shift has been driven by growing water scarcity and degraded water quality, both globally and in the UK. Lunar Synk is an organisation which coordinates a rolling calendar of social events focused on garment refreshing, repairing and refashioning, as a means of promoting more efficient use of resources. Its aim is to reduce the environmental and social impact of fashion consumption, and laundering practices. The name Lunar Synk is a response to the monthly cycle of renewal which residents have come to look forward to, as a social occasion as much as a practical necessity.    

The Clothing Calendar, the Wash ‘N’ Swap party flyer and ticket, the poster, and the free FROG ‘underarm refresher’ sample pack illustrate the range of opportunities Lunar Synk provides.   

This Exploration was contributed by Flavia Loscialpo, Anja Connor-Crabb, Wendy Chan and a Fashion Fictions contributor (located in the UK), developed from a World contributed by Karly Grant, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions

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