World 12, Exploration B

Fashion and music magazine cover.

In World 12, there is no globalised mainstream fashion system; instead, each geographical region has textile heritage specialities that have been passed down from generation to generation through colour, techniques, stitch and so on. On the streets, people proudly wear the styles of their heritage. Big fashion houses draw on the expertise of each specialist region when they wish to use these heritage techniques. The culture is also one of repair: each item of clothing is passed down, updated and evolved, turning into something else with each generation.

The North African region is particularly vibrant in terms of fashion and music culture. This magazine, Because you’re a Girl (written in Amazigh or Kabyle writing, the original language of North African tribes), shows the latest cultural news. One headline focuses on Beyonce, Rihanna and Cardi B moving to North Africa; another explains that Sharmoofers, a well-known Egyptian band, have invited Jay-Z on a world tour. The magazine also features an exclusive interview with Hassan Hajjaj, one of the world’s most successful labels who has sponsored an unknown designer brand, Louis Vuitton. 

This Exploration was contributed by Nada Koreish (located in the UK), developed from a World contributed by Lizzie Harrison, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

Does this World remind you of something?

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions