Taking a leaf out of Myceliums book. Mycelium breaks down and recycles organic matter producing food and healthier soil, it contributes to the growth of plants and the production of food for living organisms in the area. It allows plants to communicate between each other.
A mycelium manifesto has been developed in World 230 that takes traits from mycelium that would be appropriate for sustainable brands. Brands will use offcuts from previous seasons, get clothes out of the landfill or collect clothes from customers that they no longer wear combined with the use of eco-friendly materials that are produced in the brands area. These materials will be used to create new garments. These garments will be sold within the country. When the customer has worn the item of clothing enough, they will send it back to the brand so it can be recycled and made into a new one. The brand would also identify the target audience’s needs and produce only what is needed to eliminate waste. We must live in harmony with the world if we are to survive.
What if …
everyone followed the mycelium manifesto?
Issue targeted:
Only 1% of clothes will get recycled into new garments and in the average UK household, ⅓ of clothes have not been worn in the last year.
Inspiration:
Mycelium is the main point of inspiration.
This World was contributed by Maddy Bird (located in Bristol, UK) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.
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