Following Kim Kardashian’s sustainability revolution in World 251, global competition emerged among social media influencers for the most eco-friendly fashion.
Platforms like Instagram and TikTok feature daily ‘zero fashion waste’ challenges, where participants show amazing creations from fabric scraps and recycled materials. Second-hand stores became sought-after fashion hubs, with clothing repair and upcycling workshops in every neighborhood. Top designers compete to create fully sustainable collections.
A groundbreaking innovation is the development of ‘smart clothes’ that change color and texture using nanotechnology and reduce buying new items. These trends led to dramatic decrease in fast fashion consumption and increased environmental awareness among youth worldwide.
What if …
… global competition was created between social media influencers for the most eco-friendly fashion?
Issue targeted:
Fast fashion consumption, waste generation in the fashion industry, limited lifespan of clothing
Inspiration:
Celebrity influence on fashion trends, social media challenges and their viral nature, Upcycling and DIY fashion trends
This World was contributed by a Fashion Fictions contributor (located in Israel), developed from a World contributed by Sarah Stacey, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.
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