World 62, Exploration B

In World 62 the Dot-Com NSDAQ crash ends attempts to commercialise the internet, this combined with the deaths of Princess Diana and a handful of malnourished super-models leads to strict legislation surrounding the publication of images of people and, hence, fashion. Fear encouraged major labels to resort to using descriptions of garments in a disorganised attempt to retain sales.

Pictured above are receipts, held in a museum, that depict the initial panic of a selection of brands. In these examples attempts are made to describe garments with language, leading to words being ‘priced’. The examples above show how different brands embrace the lack of imagery in different ways with Primark being a very literal example and Masha Popova, more edgy and stylistic.

Also featured are more recent artistic interpretations of ‘art’ without imagery. A modern exhibition named ‘Written Art’ displays the collection which attempts to convey imagery, without colour or drawings, but through graphics and composition.

This Exploration was contributed by Finn Barker-Flower, Pierce Bacon and two Fashion Fictions contributors (located in the UK), developed from a World contributed by Talia Hussain, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the authors and share their material using the same Creative Commons licence.

Does this World remind you of something?

I am keen to hear about any historical or contemporary real-world examples – whether individual practices, subcultures or mainstream activities – that this fiction brings to mind.

Please share any such examples using this form. Thank you!

Published by Amy Twigger Holroyd

explorer of Fashion Fictions

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