World 62

In World 62 the Dot-Com NSDAQ crash ends attempts to commercialise the internet. The deaths of Princess Diana and a handful of malnourished super-models leads to strict legislation controlling the publication of images of people. To reach customers at home, fashion brands turn to Teletext.

Buying clothes based on text-only descriptions of garments means customers develop a complex vocabulary and literacy around colour, fibre, and fabric. Descriptions of texture are particularly important. People’s discussions and engagement with fashion centres around rich verbal descriptions, tactility, story-telling and provenance.

What if …

we didn’t buy clothes based on photographs?

Issue targeted:

customer knowledge about garments and materials


a friend who used to buy very cheap package holidays on Teletext, plus finding Instagram repetitive and boring

This World was contributed by Talia Hussain (located in London, UK) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions