World 169

In World 169 the Dot-Com NSDAQ crash ends attempts to commercialise the internet. The deaths of Princess Diana and a handful of malnourished super-models leads to strict legislation controlling the publication of images of other people. To reach customers at home, fashion brands personalise adverts using images of each individual consumer.

Buying clothes based on personalised images of garments means customers only see what clothing looks like on their own body shape. Body-shape and fashion become disentangled, and fashion becomes only about clothes and not about bodies.

What if …

images of other people’s bodies could not be used for commercial purposes?


body image


World 62 (remixed)

This World was contributed by Barbara Brownie (located in Bedfordshire, UK), developed from a World contributed by Talia Hussain, using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.

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Published by Amy Twigger Holroyd

explorer of Fashion Fictions