Resulting from increased strict copyright laws, the principles of couture in World 245 trickle down to ready-to-wear lines, not the aesthetic elements. Guided by the intentionality of couture, values of quality, storytelling, personalization, craftsmanship, pricelessness, and longevity are applied to the design and production of everyday dress.
The fashion industry has transformed into a slower-moving system where fashion cycles are more deliberate, and the ability to integrate and share these principles with consumers in an accessible manner underpins success. With the focus diverted from the image of fashion, many brands develop models of co-creation that rely on a process of making and self-reflection to create garments deemed priceless on the basis of emotional attachment.
What if …
the principles of couture trickle down to ready-to-wear lines, not the aesthetic elements
Issue targeted:
fashion’s reliance on image which perpetuates a culture of overproduction and overconsumption
Inspiration:
couture, crafting & “SLOW + FASHION – and Oxymoron – or a Promise for the Future…?”
This World was contributed by Leah Currie (located in USA/France) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.
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