In World 247, traditional advertisements online for fashion brands are nonexistent. Instead, we are exposed to statistics on the brands consumers may shop at. Each ‘ad’ for a brand has a sustainability score, along with brief facts about the company’s sustainability measures. If a brand does not adopt sustainable activities, the facts and realities are displayed. If brands are considered sustainable, they earn higher scores followed by relevant evidence. Not only does this influence ethical consumerism, but it also incentivizes companies to adopt more sustainable practices, which are the only way to sell their products.
What if …
traditional advertisements for fashion brands did not exist and instead we had informational ‘ads’ that educate us on sustainability practices within fashion brands and the industry?
Issue targeted:
Lack of awareness among consumers, the need to promote ethical consumerism, and most importantly holding big unsustainable fashion brands accountable, encouraging them to change.
Inspiration:
Fashion ads on social media, goals of organizations such as Good On You, Fashion Revolution and Re/Make.
This World was contributed by a Fashion Fictions contributor (located in Japan/France) using a Creative Commons Attribution-ShareAlike 4.0 International licence which allows others to share and adapt the work in any medium and for any purpose, providing that they credit the author and share their material using the same Creative Commons licence.
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