Junctures timeline

In Fashion Fictions, we imagine contemporary realities in parallel worlds, rather than futures in our own world. 

Each World split from our own at some point in history, when a key event – a ‘juncture’ – caused it to develop along a different trajectory.

This timeline shows the events – some real, most invented – that led to a selection of the Worlds submitted to the project so far.

  • 1700

  • superstition about cutting newly woven cloth develops after invention of the power loom, creating World 45

  • 1800

  • decision taken to pursue a biological, rather than fossil, economy, creating World 53

  • second Industrial Revolution halted by civil unrest, creating World 29

  • 1900

  • commercial clothing exchange banned after Decommodify Dress campaign, creating World 1

  • natural dye practices promoted by wartime ‘dig for victory’ campaign, creating World 28

  • 1950

  • Utility Clothing Scheme maintained, rather than cancelled, creating World 7

  • synthetic dyes banned after a series of high-profile disasters, creating World 2

  • 1970

  • resistance group committed to preserving ‘material communities’ emerges, creating World 50

  • flying and global shipping outlawed due to oil shock, creating World 58

  • 1980

  • magazine featuring only second-hand clothes launched, creating World 24

  • trend of wearing flowers in pockets – initiated by Morrissey – spreads, creating World 4

  • 1990

  • hemp cultivation explodes after Clinton ends War on Drugs, creating World 61

  • resources become state-owned to avoid runaway depletion, creating World 64

  • attempts to commercialise the internet are ended by dotcom crash, creating World 62

  • 2000

  • a popular uprising against flimsy clothing emerges, creating World 25

  • eccentric fashion figure makes bequest to municipal library service, creating World 46

  • influenza pandemic causes widespread disruption, creating World 19

  • 2010

  • reading group discusses Fahrenheit 451, creating World 44

  • screen fatigue and credit crunch causes paper-pattern craze, creating World 17

  • Rana Plaza building collapses, causing devastating loss of life; this tragic event creates World 37 and World 39

  • 2015

  • countries stop importing second-hand clothes, creating World 41

  • Environmental Sumptuary Act passed, creating World 43

  • UK votes to leave the EU, creating World 23 and World 42

  • city council declares a climate emergency, creating World 59

  • 2020

  • Covid-19 pandemic causes widespread disruption, creating World 36, World 48, World 51 and World 63

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